Marketing campaign around two innovative products in Douala


At the Dakar Market in Douala, FCTV organised a wide open campaign around fuel biomass briquettes and sac-marmite. Two innovative and environmental friendly products being promoted by the Low Carbon Energy Project.

More than 2,000 people approached dedicated stands to see live demonstrations around the products. TV and radio medias were present and the campaign has been broadcasted on local TVs.

It has been done to get the whole Douala population and local authorities more concerns about low carbon emission technologies and market options.

The campaign has been facilitated by Intelligentsia Africa Consulting (IAC) under the supervision of the project team.

Report and minutes of this campaign can be uploaded through the following links:


Here are minutes of the campaign

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